Marketing For Chanel And Ports

Marketing For Chanel And Ports Chanel, one of the most premier luxury product company (Thorogood, ND) that is from France, was established by Gabrielle Chanel who was the most influential designer of the twentieth century (Chanelworld, 2006) in 1910. The design style of Chanel inclines toward unadorned to instead of gorgeous (Yournewfragrance, 2010). The first design of Gabrielle was hats which were sold to fashionable mistresses in a meeting. It was an opportunity that making numerous fashionable noblewomen know her products. Except for hats, costume, jewelry, perfume and textile were devised for women (Womenshistory, 2010). 1.1.2 Ports Figure 2 the symbol of Ports (Imgsrc, nd) I make clothes for a woman who is intelligent: a woman who is doesnt want to wear things that will distract from her Luke Tanabe (PORTS founder) Ports was founded by Luke Tanabe in Canada in 1961. He dreamed of establishing company about luxury clothes in virtue of the social reform which led to the design style of clothes to be transformed radically (Ports-intl, 2010a). His first design was the NO.10 blouse which inaugurated the new fashion epoch. The blouse was popular in Canada, the UK, and Australia because of plain and exquisite tailoring (Ports-intl, 2010a). 1.2 Theory 1.2.1 Market Mix Marketing Mix is that element of a firms marketing strategies which are designed to meet the needs of its customers, including product, price, place and promotion (Hall et all, 2008:p75). It means that companies must use reasonable prices and complete promotions to sell correct products in the right places (Hall et all, 2008:p75) 1.2.2 Market Segmentation Market segmentation means that companies stand on marketing research to confirm and classify the purchasers which have parallel needs, embracing geographically, demographically, psychographically, and behaviourally. (Hall et all, 2008:p66) 1.3 Aims According to Cnga.org (2009), China will become the third biggest market of luxury during 5 years. Therefore, in this report, Chanel and Ports are analysed about the Market Mix and the demographics of Market segmentation in China. Furthermore, aspects of these two companies are compared and contrasted. Finally, there are the conclusion and recommendations to Chanel and Ports. Findings 2.1 Market Mix 2.1.1 Product 2.1.1.1 Chanel Product is one of factors in Marketing Mix. Chanel offers fashionable, luxurious and stylish products (935.ibm, 2002); and further, the materials of Chanels apparels and leathers are admired by consumers on account of retaining the stuff stronger (Yournewfragrance, 2010). What is more, Chanel sternly restrains the design, manufacture, consignment, and commercial to promise the best criterion of the product (935.ibm, 2002). 2.1.1.2 Ports The attires of Ports, which are use the best fabric from Italy, are celebrated because of shirts (Ftchinese, 2007), such as the plain and exquisite NO.10 blouse. Moreover, the packaging is one of the best methods to show the products for companies. The colour of Portss shopping paper bag was changed black into brown which is Portss symbol. 2.1.2 Price 2.1.2.1 Chanel Price is another aspect for Market Mix. The price of Chanel must far higher than other ordinary similar companies owing to two premier causes. For one thing, Chanel is an international luxury brand so that its material is quality and the careful tailoring which is second reason. For example, According to Ib100 (2008), a shirt of Chanel is sold approximately RMB 2,600 in China; however the shirt of Ports is sold RMB 1,799 (Ports-intl, 2010b). 2.1.2.2 Ports The prices of Portss merchandises are reasonable when compared to other luxury brands. According to (Ports-intl, 2010c), the prices of shirts are between RMB 1,100 and 2,000 in China, however, the prices are 30%-50% lower than other luxury companies for similar quality and style, which can encourage consumers to spend. (Blog.sina, 2009) 2.1.3 Place 2.1.3.1 Chanel The place is the third part in the Marketing Mix. Cn.chanel (nd) shows that there are 17 Chanel boutiques to be managed in China, and most of them are located in upscale shopping centers or in stores that have numerous purchasers. Major airports also have Chanel boutiques. In addition, Chanel plans to sell its products on the Internet. 2.1.3.2 Ports Ftchinese (2007) report that Ports has 370 stores all over the world; nevertheless, approximately 82% of its stores are built in major cities of China because the Chinese are its favorite customers, such as Beijing, Shanghai and Xiamen ( Portsdesign, 2005: P4). Furthermore, these stores are located in large shopping centers with a heavy flow of consumer traffic. Finally, products of Ports also are sold on the Internet (Ports-intl, 2010d). 2.1.4 Promotion 2.1.4.1 Chanel The last element is promotion, which can help companies sell their products. There are two different promotional measures of Chanel. First of all, the attire of Chanel is demonstrated in movies (Womenshistory, 2010). Apart from movies, famous actors are invited to occupy spokesmodels, such as Nicole Kidman who can make the products become classical (Yournewfragrance, 2010). 2.1.4.2 Ports There are three different manners to be used by Ports. To begin with, Ports is one of the largest advertisers in the PRC that is a fashion magazineà ¯Ã‚ ¼Ã‹â€ Portsdesign, 2005:p9). Secondly, the clothes were worn in movies, such as The Devil Wears Prada. Thirdly, it is the best manner that Ports contribute RMB500, 000 to Chinese Red Cross because of Wenchuan earthquake in 2008. It not only helps victims, but can also increase the image of Ports. 2.2 Market Segmentation The primary aspect of Marketing Segmentation is demographics which will be introduced, comprising six parts, such as age, income, gender, social class, religion and ethnic grouping (Hall et all, 2008:p67-69) 2.2.1 Chanel Chanel stands on gender, income and lifestyle to segment its market. To start with, the feminine products are the most important orientation for Chanel, although Karl Lagerfeld, the head designer of Chanel after Gabrielle Chanel, began to design the merchandise for males in 1981 (Yournewfragrance, 2010). Besides, most of consumers are gentlewomen who do not need to possess vocations and always attend different banquets which are their lifestyles; hence Chanel has no misgivings about the social class of its consumers, and it barely attaches importance to the income because the cost of Chanel is high. Luxuryinstitute (2007) shows, consumers of Chanel have an income above RMB 2,002,000. 2.2.2 Ports Market segmentations, such as age, income, lifestyle and social class, are used by Ports to decide the scope of purchasers. Above all, the audiences of ports aged between 25 and 45 (Portsdesign, 2005:p5), thus Ports does not produce the apparels of children or elderly humans, and it merely designs for adults which are its orientation. The income, lifestyle and social class are, moreover, the main aspects to classify the consumers. It is a chance for Ports that increasingly women have their own occupations in China because Ports identifies the consumers who have high income over RMB 100,000 every year, living and working in large modern cities, such as manager, lawyer which occupation request well education (blog.sina, 2009). Discussion 3.1 Compare and contract Market Mix of two companies 3.1.1 Product Both Chanel and Ports use the quality fabric to design the luxury products for females; nevertheless, Chanel severely dominates designs and manufactures to ensure the barely flawless products, hence consumers are inclined to treasure its products which are symbol of purchasers status. Ports is different from Chanel, it tends to design the attires for career women. 3.1.2 Price Furthermore, the cost of Ports is lower than Chanels because of two reasons. For a start, Chanel is more celebrated than Ports; moreover, the cost of Ports are lower than other luxury brands because the products of Ports are made in China so that barely deliver the minimum importing tax to Chinese government and there has a low labor cost in China (blog.sina 2009). As a result, the productions cost are lower, the prices are lower too. 3.1.3 Place The largest difference between Chanel and Ports of Sale Place is that only 17 Chanel boutiques are managed in China; in contrast, the Portss main marketing is in China. However, Chanel is similar to Ports because they sell their merchandises in the large shopping centers or on the Internet. 3.1.4 Promotion The similar promotions of Chanel and ports are that their apparels were used in the movies, and invited famous actors to occupy their spokesmodels. Whereas, it is the large different that Ports donates money to humans who encounter disaster, such as Whenchuan earthquake. 3.2 Compare and contract Market Segmentation of two companies. After Market segmentations of Chanel and Ports were analyzed. Income and lifestyle, which are element of segmentation, are the similar for those two companies because both them are international luxury goods so that the prices are higher than other common clothes companies. However, some factors of segmentation are different between Chanel and Ports. The biggest dissimilarity is that Ports produces the goods for females and males who aged 25-45; on the contrary, the women are main consumers for Chanel which company do not worried about the age, therefore the elderly women, such as Queen Elizabeth II, also can wear the attire of Chanel. Consequently, Ports segments the marketing though age; in comparison, the gender is the main segmentation for Chanel. Conclusion All in all, even though Chanel is more famous than Ports, Chanel is luxury brands with Ports; they have different or similar manners to operate their companies, such as promotion. While Ports and Chanel showed the clothes in the movies, Ports also use other significance ways to promote which is a large different for Chanel. Recommendations Chanel depends on movies and actors to promote their products; however, Chanel can study Ports, using money to help impoverished humans which is one of the best ways. It can increase image of Chanel, making human consider that Chanel has the common aspects too, and assist others. In addition, ports still need to use more advertising to increase the celebrity rating because it is not extremely well-know in worldwide.

Man’s Nature is Evil †Hsun Tzuu Essay

Man’s basis need is to survive and thrive. This is such because he loves himself. This love for himself is makes him selfish and selfishness makes him evil. There is no one in this world that doesn’t love himself. This love for himself makes him put his needs over everything else. Putting one’s needs over other and not being considerate towards others and harming them for own advantage is evil. There was millions of ways to show how men are evil. To begin with there are numerous accounts where men led wars against other countries, destroyed property. In the name of conquering their land they have taken innocent lives all for their own interest. They try to justify the wars by saying it’s to solve a certain issue but there’s no way war is a solution to any problem. Men have cheated and robbed others in the name of trade and commerce. The biggest example is â€Å"Capitalism† which makes rich people richer and poor people constantly poorer. Gove rnments all around the world have invented laws and regulations to subjugate people. It is invented to protect the rich and powerful from the poor and unfortunate people so that they can’t come back and reclaim their stolen rights. The rich and powerful are always going to look down upon the poor people. If the poor people are given a chance they’ll surely rob the rich people of their assets and do exactly what the rich people did to them. There’s no mercy no forgiveness neither there is any love and spirit of brotherhood among men. All these injustice, fighting, wars, deception and lies everything proves that man’s basic nature is evil. Hsun Tzu says man’s true nature is evil and goodness comes out as a result of his conscience activity, which is absolutely true. There are practical and true arguments that he made in his essay where he depicts his man’s true form of wickedness. First of all if a man is not evil then he wouldn’t need any teacher or guidance to be a good person or to do good things yet he needs to be constantly guided by principles and instructions to become better. If a man is originally good in his true nature then there is no way that he can get derailed from his true nature. But as soon as his born he is more driven towards all the wrongdoings so his nature can be originally pure and good. Being respectful towards their elders and being careful towards  their children is what a man is supposed to do. They are not going to eat until the elders have eaten or not going to rest until they will demand rest until they have provided for their elders and children but all these go ag ainst their true emotions. If they were originally good in nature then man would have been naturally respectful to others therefore his nature is what we call the opposite of good . A man is fond of beautiful sights, sound and taste. Seeking the beauty to please him is his true nature. He admires the outer beauty rather than the beauty hidden inside. He loves the beautiful exterior rather than looking deep inside somebody. He will never like person with an ugly face; will never chose something with a bad taste and smell even if it’s a medicine. This exemplifies his evil and vague nature. If a man’s nature was originally good then the sage kings who invented ritual principles out of their conscience activity would have never had to make them. Man would do good things and make just decisions without the sage king’s inventing the ritual principles. All the arguments that Hsun Tzu makes here have supported my views about man’s nature being evil. He has reassured my understandings about man’s true nature. If mankind is left free to indulge in his true passion this world will soon fall into chaos and turmoil. There will be no peace no concord no harmony no amity. We will die of injustice and our own passion of wickedness. This is why we need the precious ritual principles so that we can survive and let other live. With the above being discussed it is appropriate to say that man’s true nature is evil.

Definition Essay: Freedom Essay

Freedom Our fore fathers fought for political freedom from the tyranny of England and its kings. Slaves fought for freedom and equality. Women fought for the freedom from their stereotypical â€Å"wifely duty† and their right to vote. We now are beginning to see freedom, due to the World Trade Center Disaster, being redefined and more defined. Young Americans of the past saw freedom differently than young Americans of today. The pampered youth of today’s society use freedom in regard to getting a car or getting to buy new clothes. Freedoms to colonial young Americans were not so petty. They were a big part in helping our country break free from England and to them being free from the religious restraints of their day were freedoms celebrated, not just getting name brand clothing. I believe, as Americans, we are free but our freedom comes with responsibility that should not be taken so lightly. Maybe we have lost view of what freedom truly is and what it is meant to do. Freedom has a wide range of application from total absence of restraint to merely a sense of not being hampered or frustrated in decisions one makes in life. We have, for some time now, taken our freedoms for granted. The freedoms from one state to another or one country to another differ greatly, making a true definition of the word unclear. People throw the word freedom around as if it is not something of importance. Millions of our fellow Americans have died and millions more put their lives on the line daily so we can have the freedoms we have now. Freedom is defined as the absence of necessity, coercion, or constraint in choice or action. Given this definition, many of the places we use the word freedom or the sense of being free are very misused. Freedom is not a new outfit or a new car. Advertisers have used freedom to describe their products or the feeling that their product would give you but that does not mean that just because you wear or drive their product, you are not more free than you were before. For example, running down a wet street alone in Nike shoes does not make you more free. Freedom has been used so unrestrictively socially that many Americans have forgotten what freedom really means. People use the word freedom to describe everything and to use as an excuse or reason behind many terrible things they do. Freedom is not  an excuse for abusing your neighbor who is different from you. Freedom was fought for to make life better, it was not created to be used to alienate, abuse, or hurt people. When abused, either in protest or in life in general, we cause others to be hurt or killed. For example, in protests today people burn the American flag, our symbol of freedom, to make their point. Veterans of our Armed Forces and every patriotic American are hurt by this. The amount of blood that was shed so we could have our flag and our freedom being taken so lightly is a shame. Freedom fighters in our history who wanted to abolish slavery or desegregate communities were killed because they fought for freedom from slavery because they believed that freedom would make them equals. Some groups today, using freedom as a mask, are fighting to take away our freedoms or to limit them more. Cults using freedom of religion as a mask persuades people to leave their hoes and family and live in their communities. They get their followers to give up their freedom for the good of their religion and even to kill themselves and others. Pro-lifers picket abortion clinics trying to get people to change the law allowing women’s freedom of choice using freedom of speech as their mask. These freedoms are for our common good as a nation not to get everyone to be what someone else wants. True freedom is an unrestrained and unrestricted right, with this in mind, are we truly free? Yes, we are free but we are expected to use our freedoms with responsibility and the good of our country as a whole when we act out using freedoms we have. All freedoms in our constitution and life have limitations for the protection of the good of society and the good of our nation. We have the freedom to bear arms but without the proper permit, one can not carry that gun on their person out into the world to cause harm. We have the freedom of speech but with the limits set so we can not slander or defame another person without being punished. We teach our children as they get more freedom that there are consequences for abusing their freedoms. Maybe Americans need a reminder of the consequences associated with abuse of their freedom. It is now being said by political critics that the tragedy of September 11 is our wake-up call. That this tragedy was the world’s way of telling us that our freedoms are at risk and that we should keep our  democratic ideas to ourselves. Maybe now that people have to leave earlier to take a flight so their baggage can be checked more carefully and now that UPS will open and look in every box we want to send, Americans will look upon their freedoms with a little more thought not lightly glancing and taking them for granted. As Americans, we must teach our children about freedom so that the future generations will not take their freedoms for granted or abuse them. When a baby is born they have no freedom since they can not even walk, talk, or eat without help. As they grow, they get more freedom and we guide them with discipline so they know right from wrong and good from bad. They know not to call names, to respect the flag, and to appreciate others for their differences rather than hate them or hurt them, when their parents guide them as they grow. Without this guidance children will get worse and worse every generation. They will take their freedoms for granted more and abuse them worse. I teach my children that the American flag is a reminder of all those lost in battle and that it represents our country. They know freedoms are important and that not everyone in the world has them so they should appreciate them, not abuse them. They respect the flag and the freedoms that it represents. We do not use our freedom of speech to make fun of others who may be different from us or to say things that may hurt other people’s feelings. As a parent and role model to younger generations, we must all do our part to make them understand about freedom and responsibility. If they are making fun of someone for being different, they are punished or if they abuse someone else for being of a different religion, they are punished. This is the beginning of learning about freedom, responsibility, right and wrong, and consequences of their actions. My children know the Pledge of Allegiance even though they do not say it in school anymore, as they should. If kids were reminded daily by saying the Pledge, they would know to respect it and the freedom it stands for. In many countries, they have no freedom. They can not speak out against a government when it is wrong, they must be the same religion as everyone else, and they can not even choose whom they marry. In our country we can do all of these yet many people still think it is so bad here. We do not have to worry about only being able to have one child or that our parents can pick our husband when we are born. Our freedoms let us do what we want within reason. I think the limitations are more common sense than anything. Like it says in the Bible, do unto others as you would have them do unto you. Do not slander someone else or their religion. Do not abuse your neighbor for differing opinions or skin color. Do not try to force others to your lifestyle or way of thinking. Don’t do anything to another American that you would not like them to do to you. Our fore fathers would be disgusted to see the abuses of freedom and lack of responsibility in using those freedoms in today’s world. They did not fight and die for us to destroy our country, our fellow countrymen, or our planet. So when you think of freedom, picture the American flag flying over the rubble that was once the World Trade Center or picture the American flag swaying over as a soldier wounded in battle carries it. Freedom is not a word to use lightly. It is a word that comes with responsibility and that is important to our country. Say it when you meant it and when you are showing respect to those who have given their life so that you can say it every day.

How Many Times Do Sheep Need to Be Domesticated

Sheep (Ovis aries) were probably domesticated at least three separate times in the Fertile Crescent (western Iran and Turkey, and all of Syria and Iraq). This occurred approximately 10,500 years ago  and involved at least three different subspecies of the wild mouflon (Ovis gmelini). Sheep were the first meat animals domesticated; and they were among the species translocated to Cyprus by 10,000 years ago, as were goats, cattle, pigs, and cats. Since domestication, sheep have become essential parts of farms across the world, in part because of their ability to adapt to local environments. Mitochondrial analysis of 32 different breeds was reported by Lv and colleagues. They showed that many of the characteristics in sheep breeds such as tolerance to temperature variations may be responses to climatic differences, such as day length, seasonality, UV and solar radiation, precipitation, and humidity. Sheep Domestication Some evidence suggests that overhunting of wild sheep may have contributed to the domestication process; there are indications that the wild sheep population decreased sharply in western Asia around 10,000 years ago. Although some have argued for a commensal relationship, a more likely pathway may have been the management of a disappearing resource. Larson and Fuller have outlined a process whereby the animal/human relationship shifts from wild prey to game management, to herd management and then to directed breeding. This didnt happen because baby mouflons  were adorable but because hunters needed to manage a vanishing resource. Sheep, course, were not simply bred for meat, but also provided milk and milk products, hide for leather, and later, wool. Morphological changes in sheep that are recognized as signs of domestication include a reduction in body size, female sheep lacking horns, and demographic profiles that include large percentages of young animals. History and DNA Prior to DNA and mtDNA studies, several different species (urial, mouflon, argali) were hypothesized as the ancestor of modern sheep and goats, because the bones look a lot alike. That has not turned out to be the case: goats are descended from ibexes; sheep from mouflons. Parallel DNA and mtDNA studies of European, African and Asian domestic sheep have identified three major and distinct lineages. These lineages are called Type A or Asian, Type B or European, and Type C, which has been identified in modern sheep from Turkey and China. All three types are believed to have been descended from different wild ancestor species of mouflon (Ovis gmelini spp), someplace in the Fertile Crescent. A Bronze Age sheep in China was found to belong to Type B  and is thought to have been introduced into China perhaps as early as 5000 BC. African Sheep Domestic sheep probably entered Africa in several waves through northeastern Africa and the Horn of Africa, the earliest beginning about 7000  BP. Four types of sheep are known in Africa today: thin-tailed with hair, thin-tailed with wool, fat-tailed and fat-rumped. North Africa has a wild form of sheep, the wild Barbary sheep (Ammotragus lervia), but they dont appear to have been domesticated or made up part of any domesticated variety today. The earliest evidence of domestic sheep in Africa is from Nabta Playa, beginning about 7700 BP; sheep are illustrated on Early Dynastic and Middle Kingdom murals dated about 4500 BP. Considerable recent scholarship has been focused on the history of sheep in southern Africa. Sheep first appears in the archaeological record of southern Africa by ca. 2270 RCYBP and examples of fat-tailed sheep are found on un-dated rock art in Zimbabwe and South Africa. Several  lineages of domestic sheep are found in modern herds in South Africa today, all sharing a common material ancestry,  probably from O. Orientalis, and may represent a single domestication event. Chinese Sheep The earliest record of sheep in China dates is sporadic fragments of teeth and bones at a few Neolithic sites such as Banpo (in Xian), Beishouling (Shaanxi province), Shizhaocun (Gansu province), and Hetaozhuange (Qinghai province). The fragments are not intact enough to be identified as domestic or wild. Two theories are that either domestic sheep were imported from western Asia into Gansu/Qinghai between 5600 and 4000 years ago, or independently domesticated from argali (Ovis ammon) or urial (Ovis vignei) about 8000-7000 years bp. Direct dates on sheep bone fragments from Inner Mongolia, Ningxia and Shaanxi provinces range between 4700 to 4400 cal BC, and stable isotope analysis of the remaining bone collagen indicated that the sheep likely consumed millet (Panicum miliaceum or Setaria italica). This evidence suggests to Dodson and colleagues that the sheep were domesticated. The set of dates are the earliest confirmed dates for sheep in China. Sheep Sites Archaeological sites with early evidence for sheep domestication include: Iran: Ali Kosh, Tepe Sarab, Ganj DarehIraq: Shanidar, Zawi Chemi Shanidar, JarmoTurkey: Çayà ´nu, Asikli Hoyuk, Çatalhà ¶yà ¼kChina: Dashanqian, BanpoAfrica: Nabta Playa (Egypt), Haua Fteah (Libya), Leopard Cave (Namibia) Sources Cai D, Tang Z, Yu H, Han L, Ren X, Zhao X, Zhu H, and Zhou H. 2011. Early. 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A forager–herder trade-off, from broad-spectrum hunting to sheep management at Asikli Hà ¶yà ¼k, Turkey. Proce edings of the National Academy of Sciences 111(23):8404-8409.